Watchmora
Cookie and Storage Technologies Policy
This Policy explains when Watchmora stores or accesses information on your device and how you can control optional audience analytics.
Effective date: 6 August 2026 · Last updated: 6 August 2026 · Version 2.3
1. What these technologies are
Cookies are small data files stored by a website or service. Browsers and apps may also use local storage, session storage, tokens and similar technologies to remember information or provide a feature.
Some technologies are necessary for communication, security or a feature you request. Others are optional and are used only according to the choice or legal basis explained below.
2. Essential storage
Watchmora uses essential storage to:
- maintain sessions and sign-in state;
- protect forms and requests from forgery;
- remember language and core display choices;
- secure accounts and reduce abuse;
- remember your privacy choice;
- operate account features you request;
- route and protect traffic through infrastructure providers.
You cannot disable essential storage through the Watchmora analytics choice because the service may not work securely without it. You can still block storage in your browser, but this may break sign-in, forms or preferences.
3. Audience analytics and Google Analytics
Watchmora uses limited first-party audience analytics and Google Analytics 4 (G-GE3H5RNGSW) for statistical measurement and service improvement. This includes page and feature use, navigation, referrers, public catalogue search, filters, result interactions, trailer engagement and outbound links. Advertising storage, Google Signals and advertising personalisation are disabled.
On a first visit, Google Consent Mode v2 sets analytics storage to denied before the Google tag is loaded. Google may receive limited cookieless signals about the landing page, referrer, consent state, browser and screen. These signals do not write or read Google Analytics cookies. Google states that IP addresses are used during collection to derive coarse location and are not logged or stored in Google Analytics.
Allow analytics enables full first-party and Google Analytics measurement. Google Analytics then creates `_ga` to distinguish a browser pseudonymously and `_ga_GE3H5RNGSW` to retain session state. Their Google default expiry is two years and may be refreshed by later activity, subject to browser limits. Watchmora does not enable advertising cookies through this choice.
Decline stops further optional Google measurement, removes accessible Google Analytics cookies and prevents the Google tag loading on later pages while the choice remains stored. Essential security, session and operational logs continue. You can change the choice at any time in Privacy Choices. A change applies prospectively and does not necessarily erase aggregate statistics or information already lawfully processed.
Google retains user-level and event-level Analytics data according to the retention controls configured for the property; Google currently offers two or fourteen months for a standard GA4 property. Standard aggregate reports are not governed by the same user-level retention control. Watchmora reviews the property setting and keeps access limited to authorised administrators. Google's Privacy Policy is at https://policies.google.com/privacy and its Analytics safeguards information is at https://support.google.com/analytics/answer/6004245.
4. YouTube trailers
Watchmora does not create the YouTube player until you choose to play a trailer. After that action, the player uses the privacy-enhanced youtube-nocookie.com domain where implemented, and Google or YouTube may receive IP address, browser, referrer and playback information.
Playback may start automatically after your click. YouTube applies its own terms and privacy practices.
5. Google sign-in
If you choose registration, login or account linking with Google, your browser is redirected to Google and Google may set or read its own storage. Google controls that process under its own terms and privacy information.
Watchmora does not load the Google OAuth flow merely because you browse an ordinary catalogue page.
6. Cloudflare and security technology
Watchmora uses Cloudflare for DNS, proxy, delivery and security functions. Cloudflare may process request, IP, browser and security information and may use necessary storage or challenge technology to distinguish legitimate traffic from abuse.
Security technology is separate from optional Watchmora audience analytics.
7. Other providers
A third-party provider page or external link may use its own cookies or storage after you visit it. Watchmora does not control storage set on an independent provider’s website.
8. Verified inventory
The following table must be generated only from the current verified browser and code inventory. Do not invent names, domains, expiry periods or purposes.
| Name | Domain / party | Purpose | Trigger | Expiry |
|---|---|---|---|---|
| watchmora-session | watchmora.com / first party | Secure session, login and requested account functions | Visiting a page that uses a session | 120 minutes of inactivity |
| XSRF-TOKEN | watchmora.com / first party | Protect forms and authenticated requests against cross-site request forgery | Visiting a page that uses a session | 120 minutes of inactivity |
| watchmora_locale | watchmora.com / first party | Remember the selected language | Visiting an EN or UK public page | 365 days |
| wm_analytics_consent | watchmora.com / first party | Remember the audience-analytics choice | Allow or decline audience analytics | 365 days |
| wm_audience_id | watchmora.com / first party | Distinguish limited first-party analytics events | Created only after analytics is allowed | 365 days; removed on decline |
| `_ga` | watchmora.com / Google Analytics first-party cookie | Pseudonymously distinguish a browser for Analytics | Created only after Allow analytics | Google default: 2 years, subject to browser limits and later refresh |
| `_ga_GE3H5RNGSW` | watchmora.com / Google Analytics first-party cookie | Preserve GA4 session state | Created only after Allow analytics | Google default: 2 years, subject to browser limits and later refresh |
| watch_region | watchmora.com / first party | Remember the selected Where to Watch region | Selecting a region | 180 days |
| streamit | watchmora.com / first party browser storage | Preserve interface direction settings | Public layout initialisation | session |
| wm:catalog-new-content:v1:* | watchmora.com / first party browser storage | Remember new-content markers per catalogue page | Using a catalogue page | not verified |
| wm:catalog-new-content:dismissed:v1 | watchmora.com / first party browser storage | Remember dismissed new-content markers | Dismissing a marker | 48 hours per marker |
9. Managing your choices
Use Privacy Choices to allow or decline audience analytics. Before a choice, Google Analytics operates only with analytics storage denied and cookieless signals. Allow enables Analytics cookies and full measurement. Decline blocks subsequent Google measurement and removes accessible `_ga` cookies.
You can also delete or block cookies and site storage in your browser. Blocking all storage may sign you out, prevent forms from working or remove saved language and privacy choices.
10. Changes
We will update this Policy and the verified inventory when storage technologies or their purposes materially change. Where a new use requires permission, we will ask before using it.
11. Contact
Use the Privacy form if you have a question or complaint about cookies, device storage or analytics.